Print edition ships within Brazil — free to South & Southeast · other regions on orders over R$ 200,00

NEW BOOK BY MARIO DE ALENCAR

O PONTO
DA VIRADA.

Grow without losing your principles.
Prosper without letting your life fall into disarray.

O Ponto da Virada, by Mario de Alencar

“Sometimes,
everything changes
with a single step.”

THE BOOK

The turning point begins
when the comfort zone ends.

This is not a book about increasing results. It is a call to leave improvisation behind, take responsibility, and wisely steward everything God has placed in your hands.

O Ponto da Virada was written for business owners who want to grow without losing their principles, prosper without letting their lives fall into disarray, and build something that outlasts their own strength.

A NEW MINDSET

Faith that inspires.
Stewardship that sustains.

01

STEWARDSHIP

Leave improvisation behind and build processes that last.

02

PRUDENCE

Make financial decisions with clarity and responsibility.

03

GOVERNANCE

Turn authority into structure, culture, and continuity.

04

PURPOSE

Prosper without losing your center, your family, and your principles.

CHOOSE WHERE TO BEGIN

Take your next step.

The book, the digital edition, or private advisory for your company.

Cover of O Ponto da Virada, by Mario de Alencar

Pre-order · Print edition

O Ponto da Virada

The paper book, to read with a marker and pen in hand. The edition that lives on the conference-room shelf.

Pre-order priceR$ 89,90R$ 69,90

Shipping starts October 30 — within Brazil.

Print ships within Brazil

GET IT ON AMAZON
O Ponto da Virada digital edition

E-book

Read on Kindle

On Amazon, for Kindle, tablet, or phone. Included with Kindle Unlimited.

WhereAmazon Kindle
READ ON AMAZON
Mario de Alencar

Advisory

Strategic Council

Private advisory on governance, wealth, and succession.

  • Owners who grew faster than their structure
  • Companies under constant cash pressure
  • Business families organizing wealth and succession
AvailabilityLimited seats
REQUEST A CONVERSATION

The print edition ships within Brazil. The e-book is delivered instantly through Amazon, wherever you are.

Mario de Alencar in an editorial portrait

FROM THE BOOK TO YOUR BUSINESS

Understanding is not enough.
You must govern.

Private advisory for a limited number of business owners who need to bring order to management, wealth, and succession — without separating faith from responsibility.

  • Full diagnosis of the company and its partnership
  • Governance, decision authority, and decision-making rhythms
  • Asset protection, succession, and legacy
  • Ongoing presence in the decisions that change the course
MEET THE STRATEGIC COUNCIL

“The true turning point doesn't happen
when revenue grows.”

It happens when
the mindset changes.

Mario de Alencar

THE AUTHOR

MARIO
DE ALENCAR

Entrepreneur, manager, and writer, with experience in business, wealth management, corporate structuring, and real estate investment.

His career includes leading and restructuring companies, risk analysis, and strategic decision-making. In O Ponto da Virada, he turns that experience into a biblical, practical approach for Christian business owners.

@MARIODEALENCAROFICIAL

YOUR NEXT STEP STARTS HERE

Maybe your turning
point is now.

The book to begin. The e-book to read today. Advisory for when reading is not enough.

SEE OPTIONS