The company sells, but cash stays tight
Revenue grew but profitability didn't keep up. There is no clarity on margin, costs, or break-even, and management starts running on gut feeling.
O Ponto da Virada AdvisoryGOVERNANCE · WEALTH · SUCCESSION
MARIO DE ALENCARBack to homeMENU
Join the waitlistStart where you are.
Go where you haven't been.
WORKING HARDER
NO LONGER WORKS.
Strategic advisory for business owners and business families who need to leave improvisation behind, organize their decisions, and build a structure able to sustain growth, stability, and legacy.
From improvisation to governance.From urgencyto predictability.
The practical extension of the book
Thebookprovidesthefoundationsandthetools.Theadvisoryappliestheseprinciplestothespecificrealityofyourcompany,yourfinances,andyourfamily.Therearenoready-madeformulas:everyengagementbeginswithadeepanalysisofyourreality.
It is rarely a lackof hard work.It is a lack of structure.
Everything depends on you
Decisions are made under pressure and all of them go through the founder. The company can't stand on its own without your daily presence.
Personal and business finances blend together
Withdrawals without criteria, personal expenses on the company, personal guarantees given. The family's assets answer for the business's risk.
Succession never becomes a decision
There is no continuity plan, partners lack clear rules, and the next generation has not been prepared. Time ends up deciding alone.
A methodwith a name, an order,and a finish line.
The VIRADA Method
Visibility
Understand the current reality: the numbers, the risks, and the bottlenecks no one is looking at.
Identification
Separate symptom from cause. Define which are the real problems and which are the true priorities.
Reorganization
Review finances, processes, structure, responsibilities, and decision criteria.
Alignment
Connect company, owner, family, wealth, and purpose, so one doesn't destroy the other.
Direction
Build the plan and the execution roadmap, with owners, deadlines, and indicators.
Accountability
Measure results, review decisions, and consolidate the change until it sustains itself.
Three paths.One at a time.
Ponto da Virada Diagnosis
An initial, in-depth analysis of the company, the owner, and the areas of greatest vulnerability. For those who don't know where to start, have several problems at once, or need an outside view. Ends with an executive report and a 90-day action plan.
Strategic Advisory
A project with a clear beginning, middle, and end to address one or more priority areas: planning, financial reorganization, restructuring, professionalization, separation of personal and business affairs, governance, or succession. 60 to 180 days, depending on complexity.
Ongoing Advisory for the Owner
Recurring meetings to follow decisions, priorities, and execution. It is neither therapy nor coaching: it is a structured space to analyze, decide, follow up, and be held accountable. Monthly or quarterly.
Not talk.Deliverables.
What stays in your hands
- 01Executive diagnosis, with risk map and priority matrix
- 0290-day action plan, with owners and deadlines
- 03Strategic map and quarterly goals, with tracking indicators
- 04Financial reorganization: cash flow, margin, break-even, and pricing policy
- 05Partnership rules, owner compensation, withdrawals, and separation of personal and business affairs
- 06Wealth diagnosis and continuity plan for succession
Who it is for
- Owners who grew, but whose structure didn't keep up
- Companies under constant cash pressure
- Those who centralize too much and became the bottleneck of their own business
- Those who mix personal and business funds
- Business families organizing wealth, governance, and succession
What the advisory is not
- It is not therapy or legal advice
- It does not replace your accountant, lawyer, or investment advisor
- It does not guarantee financial results
- It does not manage cash or execute transactions
- It offers no ready-made formulas
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MARIODE ALENCAR
Entrepreneur, manager, and writer, with experience in business, wealth management, corporate structuring, and real estate investment. Author of O Ponto da Virada.
His track record includes leading and restructuring companies, risk analysis, and strategic decisions made with family wealth at stake. It is that experience — not theory — that underpins the advisory.
Discretion
What enters this room
does not leave it.
The work involves numbers, partnerships, and family. That is why the number of companies served is limited, and no name, case, or result is ever used as public material.
How it starts,step by step.
Application
You fill in the form with initial information about the company and where it stands.
Screening
We assess the moment, the need, and the fit with the advisory.
Introductory call
A brief meeting to understand expectations, urgency, and the possible scope.
Proposal
Objectives, areas of work, timeline, deliverables, and investment, defined for your case.
Join thewaitlist.
The form below is not a signup: it is the initial reading of your company and the screening instrument. Filling it in does not guarantee engagement or an immediate seat. The more precise you are, the more useful the introductory call will be — and the faster we will know whether this is the right work for your moment.
Prefer to talk before filling anything in? Send a message and describe in two lines what is stuck. If it makes sense, the full form comes next.
WHATSAPP USIs the advisory only for companies in crisis?
No. It also serves growing companies, owners seeking professionalization, and business families who want to organize finances, wealth, governance, and succession.
What is the investment?
The scope is defined according to each client's reality, maturity, and complexity. For that reason the fee is presented in the proposal, after the introductory call, when it is clear what needs to be done.
How long does it take?
The diagnosis can be one-off. Strategic projects run 60 to 180 days. Ongoing advisory can be monthly or quarterly.
Does the advisory include personal finances?
It can, especially when the owner's and the family's finances are directly tied to the company.
Is there a guarantee of results?
No. Results depend on the quality of the information, the decisions made, and the client's commitment to execution.
How does the waitlist work?
You fill in the form, go through screening, and — if there is fit and availability — are invited to the introductory call.